For us, there’s something about the sea. 

Staring out at an open horizon of water and boundless possibility. Sailors refer to the open sea as blue water.

The ocean is an apt metaphor for the world we live in today. Something is always changing; the tide shifts every six hours, fair winds give way to churning storms, and a rich, interconnected ecosystem is constantly evolving to adapt to changing conditions. Change is both immediate and incremental all at once.

It’s much the same for the challenges and opportunities we face, from the design of products and services to the design of our organizations and communities. They are connected, sometimes complex, and constantly in movement, and as a result, traditional mindsets and approaches aren’t as effective as they used to be. Creating smart, sustainable growth requires fresh perspectives and transformational ways of thinking. 

That’s where we come in. We’re passionate about unlocking your creative energies and helping you discover new ways to use your experience and imagination to solve problems, develop ideas and explore opportunities.

Inspired by design thinking, service design and co-creation, we help you uncover insights and develop strategies for your products, services and organizations, especially during moments of change, transition or evolution.

We look forward to hearing your story and helping you imagine more!